Three reasons for measuring multichannel marketing campaigns
My original blog post on measuring multichannel marketing campaigns was focused on optimising future marketing performance across all marketing channels for an organisation and I made recommendations...
View ArticleGuide to Omniture SiteCatalyst ReportBuilder
While web analytics tools are useful for doing up to a certain level of analysis, at times you just need to get the data into Excel, whether for analysis or dashboards. The best tool I have used for...
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